Customer: "Thanks for meeting with me today.

We’re planning some exciting renovations across our properties, and I’d like to understand how Sagist Group can help us elevate the guest experience. How do you ensure that your furniture not only fits our brand but enhances it?"

Sagist Group: "Mr. Doronin, it's a pleasure to be here with you today. At Sagist Group, we see our role as not just furnishing your hotels, but as a partner in shaping the guest experience. We believe that furniture should do more than just fill a space—it should tell a story, reflect the essence of your brand, and subtly communicate the luxury and comfort that your guests expect from an Aman Jeddah property. When a guest walks into one of your rooms, we want them to feel an immediate connection, as if the space was designed just for them."

Customer: "That’s exactly what we’re looking for—a connection with our guests. We want them to feel at home, but with a touch of elegance that sets us apart. How do you achieve that balance?"

Sagist Group: "You’re absolutely right, Mr. Doronin. It’s about creating that delicate balance where sophistication meets comfort. We approach each piece with the mindset that it should evoke a feeling—a sense of tranquility, of being cared for. Imagine a guest sinking into one of our armchairs after a long day, feeling instantly at ease as the surroundings subtly whisper luxury. That’s the experience we design for. We consider the textures, the finishes, the way light interacts with the materials—all to create an environment that feels both indulgent and welcoming."

Customer: "It sounds like you really understand the kind of experience we’re trying to create. But we have a lot of properties, each with its own character. How do you ensure consistency while also allowing for the unique qualities of each location?"

Sagist Group: "That’s an excellent point. Consistency is key, but so is honoring the uniqueness of each property. We start by understanding the core identity of the Aman Jeddah brand—the elements that must be consistent across all your locations. From there, we delve into the individual character of each property, capturing what makes it special. It’s like composing a symphony where each property plays its part in harmony, yet with its own distinct melody. The result is a cohesive experience that feels personalized and authentic, no matter where your guests are."

Customer: "I appreciate that level of thoughtfulness. Quality is something we never compromise on. How do you ensure your products maintain their high standard over time?"

Sagist Group: "Quality is the cornerstone of our work, Mr. Doronin. We select only the finest materials and employ craftsmanship that’s both time-honored and innovative. Picture this: years from now, your furniture still looks and feels as luxurious as the day it was installed, offering the same comfort and elegance that initially drew your guests in. We rigorously test each piece to ensure it not only meets but exceeds industry standards, so your investment continues to pay dividends in guest satisfaction for years to come."

Customer: "That’s reassuring. We’re keen to move forward. What are the next steps?"

Sagist Group: "The next steps are where our collaboration truly begins. We’ll start by refining the design concepts, ensuring each piece resonates with the identity of your brand and the unique spirit of each property. Then, we’ll move on to selecting the perfect materials that will bring these designs to life. Throughout the process, we’ll keep you closely informed, so you feel confident every step of the way. It’s about building something extraordinary together—an experience that your guests will cherish and remember. Shall we embark on this journey?"

Customer: "Absolutely, let’s get started. I’m excited to see what we can create together."

Sagist Group: "We share that excitement, Mr. Doronin. Together, we’re going to create something truly unforgettable for your guests—a legacy of luxury and comfort that will define their experience with Aman Jeddah for years to come."